Usain Bolt New AD Campaign
Usain Bolt Goes Superhero For New AD Campaign
In a snippet of the advertisement shared on Bolt’s official Instagram page, Bolt can be seen switching between a number of super hero suits, before ultimately selecting a black, green and gold super outfit, he described as finally worthy of the superhero he really is.
Dubbed ‘Super Bolt’ in the advertisement, consumer directors at Virgin Media, chose Bolt as the face of their new campaign, after a poll revealed 4 in every 10 Brit wish they were a superhero, and Bolt has long been considered a sporting superhero as a result of his lightning fast speed.
This new advertisement with Bolt is slated to launch today, Friday June 1 during prime-time before the UK’s famous Britain’s Got Talent, talent show, and will run for 8 weeks across the UK in TV, radio, press and online.