Shaggy Launches Rae Town Clothing Line
International dancehall entertainer Shaggy is the latest Jamaican entertainer to venture into the apparel industry.
Shaggy made the announcement via his official Instagram page.
Dubbed ‘Rae Town’ apparel, Shaggy says the clothing name is inspired by his hometown roots in Rae Town, as well as the strong dancehall and sound system culture of Rae Town.
The entire Rae Town collection is currently available for purchase online and includes tank tops, t-shirts, pull overs, and hats for both males and females, as well as enamel pins, and stickers.
CHECK IT! My new clothing line, Rae Town Apparel has officially dropped and all of the designs pay homage to my hometown roots in Kingston, Jamaica. See the entire collection at https://t.co/wbKpxQlLDi! #Shaggy #MrBoombastic pic.twitter.com/R1Ck3XTtXc
— Mr Boombastic (@DiRealShaggy) November 20, 2017