Vybz Kartel to Launch Clothing Line

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Incarcerated dancehall deejay, Vybz Kartel, is adding fashion to the list of his business ventures.

The deejay and his team are reportedly making final preparations to release the official VK line brand, “From Portmore to the World”, based on the popular deejay’s Gaza Movement and his music.

In a release, the artiste’s publicist said the brand is poised for a major impact on urban fashion globally.

“The Gaza Movement already has pent-up demand for official Vybz Kartel merchandise, so it is expected this will be a global brand in a matter of weeks,” the promotional team suggested in the release.

Not much is being revealed about the corporate structure of the brand at this stage, except that all the intellectual property rights are to be vested in the name of Taneisha Johnson, the common-law wife of Vybz Kartel, and are to be licensed to a company which is owned by one of his close business associates.

The new fashion line is said to include T-shirts, underwear, intimate apparel, beach attire, ladies gym shorts, footwear and premium caps.

Earlier this year, the deejay launched his latest rum line, Gaza Vybz Rum. It’s Kartel’s second foray into the rum market.

SOURCE

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