Irina Mossi Love Detective

Having been to Jamaica
on a few occasions recently and even doing a reggae album, rapper Snoop
Lion (formerly Snoop) is now the executive producer of a web series that
was inspired by his visits. 

The series, Noisey Jamaica: Dancehall, will air for the first time today on YouTube on Noisey’s YouTube channel. 

Jamaican-born producer of the show, Codine Williams, said the
show was her idea but was fuelled by their trip to Jamaica with Snoop to
film his Reincarnated documentary, as well as a recent video with Mavado and Popcaan. 

“It is about the culture behind dancehall music. The music and everything surrounding it,” Williams told THE STAR


She said they have filmed 10 episodes so far with
artistes such as Tommy Lee, Popcaan, Gaza Slim, Konshens, I-Octane,
Spice and Tifa. She noted that several topics will be discussed. Among
them is Vybz Kartel’s murder trial and his influence on modern
dancehall, women in music and dancehall fashion. 

While the first episode is about Vybz Kartel, subsequent shows
will include a shopping spree with Tifa, driving around Jamaica with

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artiste Konshens, and performances by Spice, Lady Saw and Popcaan at
Reggae Sumfest. 

“It is not just the raunchy side of dancehall. We want to bring
dancehall to a bigger international market. We want to educate people
about dancehall,”
added the co-producer, Andy Capper. 

While it will only be aired on YouTube, Williams says this is already a large audience. 

“At the moment, we are showcasing it world-wide. We have offices
in 34 countries over the world and YouTube is worldwide,”
she said,
noting that there are plans to film more episodes for the series. 

Williams says she is also hoping that the series will have a positive impact on the country. 

“I hope it educates people more about dancehall, the country and
the culture. Not a lot of people realise how rich the music is,” she
told THE STAR.

Vybz Kartel – Contributed 


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