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Ainsley ‘Notnice’ Morris has carved a unique niche for himself among Jamaica’s young Dancehall producers, With a signature style that infuses sharp-edged Hip Hop drum kicks with soulful piano rifts and Dancehall bravado,.

Starting out as a high school student with no musical training, the self-taught rhythm creator is a Billboard producer who was the backbone of one of Dancehall’s most powerful forces.

Between 2009 and 2011, Notnice be came a household name as an integral part of Dancehall star Vybz Kartel’s Portmore Empire, scoring a string of #1 singles for Kartel, including g “Last Man Standing,” “Cake Soap,” “Mama,” “Get Wild,” and “Benz Punany.”

In addition he produced break out hits for the Empire’s then up and coming pool of deejays including Jah Vinci’s ” Watch Yuh Friends,” Popcaan’s “Gangster City,” and “Dre am,” Shawn Storm’s “My Life” which also hit #1 on the local charts, as well as Gaza Slim’s “One Man.”

Joining forces with Corey Todd Records in 2011, Notnice landed another local #1 single with Jah Vinci’s “In My Life.

Notnice won international acclaim with “Ramping Shop” a racy and wildly popular  duet from Kartel and female Dancehall deejay Spice that became a staple on urban radio in North America. In 2009, “Ramping Shop” peaked at #76 on t he Billboard Top 100.

In 2011, Notnice was named ‘Producer of the Year’ by the Excellence in Music and Entertainment Awards.

Ainsley Morris was raised in the Waterford section of Portmore, in St. Catherine.

After convincing his mother to buy him a computer in high school, he began to experiment with music, eventually teaching himself to create rhythms.

He began his professional career at Rokus Records, establishing Notnice Records after branching out on his own in the mid 2000s. The Notnice Records discography contains a variety of pounding Dancehall ‘riddims’ compilations including: Takeover Riddim (2011), Club Hoppin (2011), S-Class (2011), Eternal (2011), Gangster City (2010), Duss (20 10), Conception (2010), Street Vybz (2010), England Town (2009), Unknown Number (2009), Boxing Day (2009), Birthday (2009), Remand (2008), and Gyal Farm (2008)

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